Your product isn’t the point. The people using it are.
I design products, then build them in real code. The second half keeps the first half honest.
- 01 Witty Wolf The site you are reading is the case study
- 02 Urbiqo Verifying hosts and tenants before anything goes wrong
- 03 EVVO Helping people buy gear without reading an essay first
- 04 Shelly Wellness app for people who hate wellness apps
- 05 Airbnb What cloning Airbnb screen by screen actually reveals
Good design is not decoration. It is structure that lets a product explain itself in seconds. Making it look good comes after making it work.
I design for products that don’t require a manual, for the user who’s already frustrated. Clear systems, simple language and interfaces that feel calm instead of overwhelming. I use AI every day but keep my pencils close. The direction has to come from me.
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