Fifteen years of making sense of messy systems. Fifteen years of making sense of messy systems.

I started in visual design and stayed comfortable there for years. Then I noticed the work I cared about was never how things looked, it was why they didn’t work. So I retrained in UX/UI, moved from Amsterdam to Madrid and started again on purpose. These days I am developing like I never have before, building the products I design in real code and finding out within hours which of my own decisions survive contact with a browser.

The path was not straight. I sold vintage clothes at Waterlooplein while studying business, spent years at an architecture firm where my role kept drifting toward design, then made it official. That detour is the point: I think in systems because I have run them, not because a course told me to.

And yes, I use AI every day. Mostly to argue with it. It types fast and thinks average, so the direction has to come from me or what comes back is confident, generic and beige. Fighting that is half the craft now. The other half is what it buys me time for: product logic, accessibility and interfaces that feel calm instead of overwhelming.

Two years into UX/UI, and nobody has to hold my hand. Urbiqo started as a napkin idea; I turned it into a defined product, a design system and the code now running on staging, as co-founder, designer and developer. At FLIZpay I walked into the overhaul of their merchant dashboard and owned much of the early work that set up the project, pulling context from engineering, business and design into clear, shippable decisions. New to the field, yes. Rookie, no.