Sail into success with Mundo Patrón: Where every wave is a lesson
Case
Mundo Patrón, an online nautical training and sailing institute, needed a comprehensive brand identity to establish itself as the go-to community for aspiring and experienced sailors in Spain.
Assignment
Develop a complete brandbook that captures Mundo Patrón’s essence, including logo design, colour palette, typography, icons, and merchandise concepts, based on an initial idea and presentation.
Solution
Created a cohesive brand identity that embodies Mundo Patrón’s mission of accessible sailing education and community building. The brand book features logos, typefaces, colours, nautical) icons, merchandise, tone of voice of the brand and business stationary.
Branding
Here are some excerpts of the brand book. Because the founder of the company has a joyful, sharp and witty character, I adapted these traits in the idea for the brand personality, of course with the use of nautical terms.
Because the aim of the company is to have a low threshold for the community, I kept the style light and breezy.
The icons and graphics I created, will be used in the app, but also for presentations.
Sail into success with Mundo Patrón: Where every wave is a lesson
Branding
Here are some excerpts of the brand book. Because the founder of the company has a joyful, sharp and witty character, I adapted these traits in the idea for the brand personality, of course with the use of nautical terms.
Because the aim of the company is to have a low threshold for the community, I kept the style light and breezy.
The icons and graphics I created, will be used in the app, but also for presentations.
Case
Mundo Patrón, an online nautical training and sailing institute, needed a comprehensive brand identity to establish itself as the go-to community for aspiring and experienced sailors in Spain.
Assignment
Develop a complete brandbook that captures Mundo Patrón’s essence, including logo design, colour palette, typography, icons, and merchandise concepts, based on an initial idea and presentation.
Solution
Created a cohesive brand identity that embodies Mundo Patrón’s mission of accessible sailing education and community building. The brand book features logos, typefaces, colours, nautical) icons, merchandise, tone of voice of the brand and business stationary.
Sail into success with MundoPatrón: Where every wave is a lesson
Case
Mundo Patrón, an online nautical training and sailing institute, needed a comprehensive brand identity to establish itself as the go-to community for aspiring and experienced sailors in Spain.
Building the brand
Here are some excerpts of the brand book. Because the founder of the company has a joyful, sharp and witty character, I adapted these traits in the idea for the brand personality, of course with the use of nautical terms.
Because the aim of the company is to have a low threshold for the community, I kept the style light and breezy.
The icons and graphics I created, will be used in the app, but also for presentations.
Assignment
Develop a complete brandbook that captures Mundo Patrón’s essence, including logo design, colour palette, typography, icons, and merchandise concepts, based on an initial idea and presentation.
Solution
Created a cohesive brand identity that embodies Mundo Patrón’s mission of accessible sailing education and community building. The brand book features logos, typefaces, colours, nautical) icons, merchandise, tone of voice of the brand and business stationary.
Witty Wolf Design
By Marco Ramos
By Marco Ramos
By Marco Ramos
Amsterdam
Madrid
Copyright Witty Wolf Design 2025
