Good design isn't about making things pretty, it's about building the structure that allows a product to explain itself in seconds.

I focus on clear structure, simple language and interfaces that feel welcoming instead of overwhelming.

My journey runs from selling vintage clothes at Amsterdam's Waterlooplein while studying economics, through finance, operations and visual communication at an international architecture firm, to product design in Madrid.

Witty Wolf Design is where that mix comes together: curiosity and solid user research, turning noisy ideas and business constraints into calm, usable experiences for real people.

This portfolio shows how those pivots became a focused practice in UX, product thinking and thoughtful visual design.