I am a product designer for products that don’t require a manual, designing for the user who's is already frustrated.

Good design is not decoration. It is structure that lets a product explain itself in seconds. Making it look good comes after making it work.

I focus on clear systems, simple language and interfaces that feel calm instead of overwhelming. I am currently product designer for a two-sided SaaS marketplace in development, owning everything from research to production-ready UI, and working on a consumer fintech with active A/B tests in production. I use AI every day but keep my pencils close. The direction has to come from me, otherwise what comes back is generic and burns numerous tokens to get where I want to be. That gives me time for the parts that matter: accessibility, product logic and interfaces that look and feel good to use.

My path here was not straight. I sold vintage clothes at Amsterdam's Waterlooplein while studying business administration, spent over a decade at an architecture firm in Amsterdam where my role moved increasingly toward visual design, before moving to Madrid and fully into product design.

That mix shapes how I work: I think in systems, I start with the problem and I do not add anything that does not need to be there.