From brand identity to digital products, every pixel has to earn its place.

My approach is minimal, but not modest: clear structure, simple language and interfaces that feel welcoming instead of overwhelming.

My journey runs from selling vintage clothes at Amsterdam’s Waterlooplein while studying economics, to finance and law, to years in operations and visual communication at an international architecture firm, and now UX and product design in Madrid.​

Witty Wolf Design is where that mix comes together: wit, curiosity and solid user research, turning noisy ideas and business constraints into calm, usable experiences for real people.​

This portfolio is my latest chapter: proof of how those “fourth-career” pivots became a focused practice in UX, product thinking and thoughtful visual design.​