LowGo finds you the cheapest groceries nearby
Case
LowGo is an idea for an app that revolutionises grocery shopping by merging real-time price intelligence with eco-conscious efficiency.
Solution
In this app you simply check your favourite supermarkets, brand preferences and after input of your grocery list it pinpoints the cheapest options across.
Problem
Inflation is shrinking your wallet and paper flyers are time-consuming and bad for the environment.
Field research
In my research for the LowGo app, I interviewed people from all walks of life outside a supermarket in Amsterdam and in a suburb of Amsterdam.
Target group
My conclusion was that this app’s target is people with lower incomes who are willing to go to different supermarkets for the best deals.
Accessibility
In the app accessibility in design is of vital importance for elderly people and people who are reluctant to use apps on their phone.
Clear interface
Therefor, I came up with a clean interface, with limited clear steps and kept the animations to a minimum, not to overwhelm.
BIG Letters - Oswald
Squint -
Open Sans
Dark Blue
#011140
LowGo Blue
#0367A6
Light Blue
#439FD9
Dark Grey
#515151
White
#FFFFFF
LowGo finds you the cheapest groceries nearby
Case
LowGo is an idea for an app that revolutionises grocery shopping by merging real-time price intelligence with eco-conscious efficiency.
Solution
In this app you simply check your favourite supermarkets, brand preferences and after input of your grocery list it pinpoints the cheapest options across.
Problem
Inflation is shrinking your wallet and paper flyers are time-consuming and bad for the environment.
Field research
In my research for the LowGo app, I interviewed people from all walks of life outside a supermarket in Amsterdam and in a suburb of Amsterdam.
Target group
My conclusion was that this app’s target is people with lower incomes who are willing to go to different supermarkets for the best deals.
Accessibility
In the app accessibility in design is of vital importance for elderly people and people who are reluctant to use apps on their phone.
Clear interface
Therefor, I came up with a clean interface, with limited clear steps and kept the animations to a minimum, not to overwhelm.
Dark Blue
#011140
LowGo Blue
#0367A6
Light Blue
#439FD9
Dark Grey
#515151
White
#FFFFFF
BIG Letters - Oswald
Squint -
Open Sans
LowGo finds you the cheapest groceries nearby
Case
LowGo is an idea for an app that revolutionises grocery shopping by merging real-time price intelligence with eco-conscious efficiency.
Problem
Inflation is shrinking your wallet and paper flyers are time-consuming and bad for the environment.
Solution
In this app you simply check your favourite supermarkets, brand preferences and after input of your grocery list it pinpoints the cheapest options across.
Dark Grey
#515151
Dark Blue
#011140
LowGo Blue
#0367A6
Light Blue
#439FD9
White
#FFFFFF
BIG Letters - Oswald
Squint -
Open Sans
Field research
In my research for the LowGo app, I interviewed people from all walks of life outside a supermarket in Amsterdam and in a suburb of Amsterdam.
Target group
My conclusion was that this app’s target is people with lower incomes who are willing to go to different supermarkets for the best deals.
Accessibility
In the app accessibility in design is of vital importance for elderly people and people who are reluctant to use apps on their phone.
Clear interface
Therefor, I came up with a clean interface, with limited clear steps and kept the animations to a minimum, not to overwhelm.
Witty Wolf Design
By Marco Ramos
By Marco Ramos
By Marco Ramos
Amsterdam
Madrid
Copyright Witty Wolf Design 2025
