Gigi Tours offers authentic journeys for the curious traveler
Case
Gigi Tours offers bespoke cultural experiences in Catalonia, combining history, gastronomy and storytelling. With nearly 20 years of expertise, it provides travellers with authentic, personalised off-the-beaten-path adventures.
Assignment
The assignment was to design a website, suitable for desktop, tablet and smartphone and an identity to be used on social media platforms as well as a new logo.
The challenge
Generic tours lack depth and fail to captivate travellers seeking meaningful connections. Many websites fail to reflect the luxury and exclusivity these discerning customers desire.
Solution
The Gigi Tours website exudes sophistication through elegant design, rich visuals, and intuitive navigation. It attracts travelers by showcasing exclusive insights, personalized itineraries, and immersive cultural experiences that go beyond the ordinary.
Gigi Tours offers authentic journeys for the curious traveler
Case
Gigi Tours offers bespoke cultural experiences in Catalonia, combining history, gastronomy and storytelling. With nearly 20 years of expertise, it provides travellers with authentic, personalised off-the-beaten-path adventures.
Assignment
The assignment was to design a website, suitable for desktop, tablet and smartphone and an identity to be used on social media platforms as well as a new logo.
The challenge
Generic tours lack depth and fail to captivate travellers seeking meaningful connections. Many websites fail to reflect the luxury and exclusivity these discerning customers desire.
Solution
The Gigi Tours website exudes sophistication through elegant design, rich visuals, and intuitive navigation. It attracts travelers by showcasing exclusive insights, personalized itineraries, and immersive cultural experiences that go beyond the ordinary.
On the right path
Further in the process I set myself on a path for the current colour palette, representing luxury and resonating with the colours of Catalunya. Aslo the final logo took form (after numerous failed attempts) and a slogan that became part of the final draft.
Montserrat
Headers
Lato
Body
Logo Evolution
The Gigi Tours logo evolved from playful, sketch‑like concepts into a refined circular badge that better reflects a premium, cultural travel experience. The final mark combines a deep burgundy palette with a structured symbol and wordmark, creating a distinctive seal that works across all brand touchpoints.
Gigi Tours offers authentic journeys for the curious traveler
Case
Gigi Tours offers bespoke cultural experiences in Catalonia, combining history, gastronomy and storytelling. With nearly 20 years of expertise, it provides travellers with authentic, personalised off-the-beaten-path adventures.
Assignment
The assignment was to design a website, suitable for desktop, tablet and smartphone and an identity to be used on social media platforms as well as a new logo.
The challenge
Generic tours lack depth and fail to captivate travellers seeking meaningful connections. Many websites fail to reflect the luxury and exclusivity these discerning customers desire.
Solution
The Gigi Tours website exudes sophistication through elegant design, rich visuals, and intuitive navigation. It attracts travelers by showcasing exclusive insights, personalized itineraries, and immersive cultural experiences that go beyond the ordinary.
Logo Evolution
The Gigi Tours logo evolved from playful, sketch‑like concepts into a refined circular badge that better reflects a premium, cultural travel experience. The final mark combines a deep burgundy palette with a structured symbol and wordmark, creating a distinctive seal that works across all brand touchpoints.
On the right path
Further in the process I set myself on a path for the current colour palette, representing luxury and resonating with the colours of Catalunya. Aslo the final logo took form (after numerous failed attempts) and a slogan that became part of the final draft.
Deep
Burgundy
Antique
Gold
Ivory
Dark
Burgundy
Dark
Magenta
Montserrat
Headers
Lato
Body
On the right path
Further in the process I set myself on a path for the current colour palette, representing luxury and resonating with the colours of Catalunya.
I paired this with the fonts Montserrat and Lato to balance modern elegance with readability and Montserrat bringing structure and character, while Lato ensures a clean, approachable tone.
Montserrat
Headers
Lato
Body
Previous attempts
The first few designs didn’t meet the standards of a luxury touring company. They also didn’t distinguish themselves much from the websites you see a lot in this industry.
Brand guidelines
Further brand guidelines such as for social media are in the making to ensure the brand’s consistent messaging.
Logo Evolution
The Gigi Tours logo evolved from playful, sketch‑like concepts into a refined circular badge that better reflects a premium, cultural travel experience. The final mark combines a deep burgundy palette with a structured symbol and wordmark, creating a distinctive seal that works across all brand touchpoints.
Previous attempts
The first few designs didn’t meet the standards of a
luxury touring company.
They also didn’t distinguish themselves much from the websites you see a lot in
this industry.
The first few designs didn’t meet the standards of a luxury touring company.
They also didn’t distinguish themselves much from the websites you see a lot in
this industry.
Previous attempts
The first few designs didn’t meet the standards of a luxury touring company. They also didn’t distinguish themselves much from the websites you see a lot in this industry.
Responsive design
The design is fully responsive, offering a seamless experience across desktop, tablet and mobile.
Every layout adapts beautifully to screen size, ensuring travellers can explore tours, and find information easily, no matter where they are.
Responsive design
The design is fully responsive, offering a seamless experience across desktop, tablet and mobile.
Every layout adapts beautifully to screen size, ensuring travellers can explore tours, and find information easily, no matter where they are.
Responsive design
The website is fully responsive, offering a seamless experience across desktop, tablet and mobile. Every layout adapts beautifully to screen size, ensuring travellers can explore tours, and find information easily, no matter where they are.
Witty Wolf Design
By Marco Ramos
By Marco Ramos
By Marco Ramos
Amsterdam
Madrid
Copyright Witty Wolf Design 2025
